CHICAGO, Sept. 9, 2026 /PRNewswire/ -- Drivvr AI LLC, an Anshar Labs company, today announced that Brian Voss has joined the company as National Sales Director. Voss will lead the company's dealer-facing sales efforts as Drivvr AI expands its footprint with automotive retailers nationwide.

The appointment follows Anshar Labs' acquisition of Dealer World earlier this year, which brought 18 years of dealer relationships and automotive marketing expertise under Drivvr AI. Dealer World continues as the marketing product inside Drivvr AI, while the company builds AI-driven software for dealerships across marketing, customer engagement and dealership operations.

Voss brings more than two decades of marketing experience, with a deep background in automotive digital marketing, technology and sales leadership. He has spent his career working directly with dealers across the country, helping them make sense of each shift in digital marketing and put strategies and tools in place that produce measurable results.

"Brian has worked in the dealership, so he knows how to find solutions to dealers' challenges. He knows that selling and servicing cars is the core metric that matters, and he knows the difference between a vendor pitch and something that actually moves cars," said Dan Moore, CEO of Drivvr AI. "Drivvr AI fixes real problems for dealers, and Brian is the right person to carry that message to every dealer in the country."

Voss joins Drivvr AI at a moment when dealers are moving past the question of whether to use artificial intelligence and asking how to use it well: to improve customer engagement, cut wasted steps and let dealership teams do more with the people they already have. Voss believes successful adoption comes down to proving value, not piling on more technology.

"Dealers don't need technology for technology's sake," Voss said. "They need solutions that make their teams more effective, create better customer experiences and ultimately help them sell more vehicles. That's where I believe AI has an enormous opportunity in automotive retail."

He sees artificial intelligence as the next major evolution in an industry that has already been through several rounds of dramatic change.

"We've watched automotive marketing evolve from traditional media to digital, mobile, social and increasingly data-driven strategies," Voss said. "AI represents another major shift, but we're still at the beginning of what it can do for dealerships. The dealers who learn how to use it effectively aren't just going to become more efficient. They're going to create better experiences for their customers."

Moore added, "Every technology wave in this business has come with a lot of noise and a handful of people who actually understood what dealers needed. Brian has been one of those people through every one of those waves. Adding him to this team tells our dealers exactly what kind of company we intend to be."

As National Sales Director, Voss will work closely with Drivvr AI's executive leadership, product teams and dealer partners to expand the company's presence nationwide and keep its technology focused on what dealerships actually face every day.

About Drivvr AI

Drivvr AI LLC is an automotive technology company building AI-driven software for dealerships. The Dealer World brand is the marketing product inside Drivvr AI, which is a company in the Anshar Labs portfolio.

About Anshar Labs

Anshar Labs is a technology holding company focused on delivering AI-driven software and automation solutions across multiple industries, helping organizations improve efficiency, scalability and innovation. Companies under Anshar Labs include TekFlix, Graphit, CancerGo, Drivvr AI, Anshar AI and Anshar Ventures.

Media Contact

PR Team, Drivvr AI PR@drivvr.ai

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SOURCE Drivvr AI