The only mattress with EMF protection built in, backed by a double-blind sleep study and trusted by Daymond John, is now 25% off through November 29

BOCA RATON, Fla., Nov. 12, 2026 /PRNewswire/ -- Essentia Organic Mattress, maker of Certified Organic Performance Mattresses™ and the only mattress with EMF protection built into the mattress itself, today launched its biggest Black Friday sale of the year. From November 12 through November 29, 2026, shoppers save 25% off sitewide on certified organic mattresses, organic latex pillows, mattress toppers, organic bedding and more, and receive two free Cloud Luxe Pillows, a $399 value, with qualifying purchases.

The sale follows Essentia's appearance at Eudemonia in West Palm Beach earlier this month, where the feature that stood out most to attendees was one no other mattress offers. Essentia EMF Protection™ is built directly into the mattress, not added as a separate pad or cover. Informed quartz is infused into the foam, helping support natural blood flow and oxygen circulation while you sleep. It is available as an upgrade on every Essentia model and is included in the 25% Black Friday savings.

"People track their steps, their macros and their recovery, then spend a third of their life on a mattress they've never questioned," said Jack Dell'Accio, founder and CEO of Essentia Organic Mattress and certified sleep coach. "We built Essentia to answer that question, with certified organic materials, a foam we patented, and EMF protection built into the mattress itself, which no one else offers. Twenty years in, Black Friday is still my favorite time to invite people in, because once you feel the difference in your sleep, you don't go back."

A Non-Toxic Organic Mattress, Engineered Differently

Essentia mattresses are made with certified organic materials, including GOLS certified organic latex and a GOTS certified organic cover, with no springs and no wool. Essentia's performance mattresses are made with patented Beyond Latex® organic foam, which relieves pressure and distributes body weight like memory foam, without petrochemicals. Activated quartz cooling keeps the Dormeuse REM9 Active up to 9 degrees cooler and the Classic REM5 Active up to 5 degrees cooler than body temperature over an eight-hour sleep cycle.

The results are measurable. In a 10-week double-blind sleep study, 75 professional athletes saw up to 20% to 60% improvement in REM and Deep Sleep on Essentia. A separate sleep study with Dave Asprey, tracked by Oura Ring, measured 30% more REM sleep, 27% better thermoregulation, and a 3.8% lower cardiovascular age. The Grateful Eight, Stratami and Classic REM5 Active are also top-ranked by a leading independent consumer review organization.

That pairing of clean materials and real science is what resonates with Daymond John, founder of FUBU, Shark Tank investor and New York Times bestselling author. "It's about knowing that I'm sleeping on something that's good for my body, backed by real innovation," said John. He joins health and performance leaders who sleep on Essentia, including Dave Asprey, Dr. Mark Hyman, and Dr. Mindy Pelz.

The Organic Black Friday Gift Guide for Better Sleep

Essentia's Black Friday sale covers the full sleep environment, making it easy to give better sleep to everyone on your holiday list:

• Organic mattresses: From the Grateful Eight, crafted with GOLS certified organic Dunlop latex, to the Dormeuse REM9 Active, Essentia's deepest-contouring sleep experience.
• Organic mattress toppers: Add organic comfort and pressure relief to an existing bed, a thoughtful gift for someone not quite ready for a new mattress.
• Organic latex pillows: Essentia's expanded pillow collection, including new Forma and Ergonomic designs in mineral-infused Noir latex or patented Beyond Latex® organic foam, is built around shoulder width, neck curvature, mattress firmness and sleep position.
• Organic bedding: Certified organic layers to complete a cleaner bedroom.
• Kingston Organic Dog Bed: Supportive organic sleep for four-legged family members.

Every Essentia mattress includes a 120-night sleep trial, a 20-year warranty, and free shipping, and eligible purchases can be made with HSA/FSA dollars through Truemed.

Black Friday Sale Details

• Dates: November 12 through November 29, 2026
• Offer: 25% off sitewide
• Gift with purchase: Two free Cloud Luxe Pillows ($399 value) with qualifying purchases
• Shop: myessentia.com

About Essentia Organic Mattress

Rooted in Canada, Essentia Organic Mattress is a leader in high-performance organic sleep solutions, advancing sleep as a foundational pillar of health, longevity and human performance. Essentia's organic foams are produced in Canada and crafted into finished mattresses at its state-of-the-art manufacturing facility in Boca Raton, Florida. Best known for its patented Beyond Latex® organic foam, Essentia designs certified organic mattresses and sleep systems, made with no springs and no wool, that support deeper, longer Deep and REM sleep, key drivers of physical recovery, cognitive function, and emotional resilience. Essentia is the only mattress brand with EMF protection built into the mattress itself, and its products are engineered to reduce common sleep disruptors such as chemical off-gassing, allergens, mold, heat, and environmental sleep stimulants. Backed by a double-blind sleep study and trusted by leaders in health, performance, and longevity, Essentia has led research-driven sleep innovation for over 21 years. Essentia products are available online at myessentia.com.

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SOURCE Essentia Organic Mattress