BOCA RATON, Fla. - Health Insurance Now is helping self-employed households weigh health insurance private plans against the cost of Marketplace coverage, arguing that many who earn too much for subsidies are overpaying without realizing it. The brokerage says a direct comparison often changes the math.
For households that don't qualify for Marketplace subsidies, unsubsidized Marketplace premiums can be steep. Private health insurance, the firm says, frequently offers a more rational price point for those buyers, along with broader networks and year-round enrollment.
As an independent brokerage comparing more than 25 carriers, Health Insurance Now can put private quotes next to a family's Marketplace cost, giving buyers a clear side-by-side view. For healthier applicants especially, the private option can come out ahead.
"If you make too much for a subsidy, the Marketplace can be brutally expensive," said Matthew Sechter, CEO of Health Insurance Now. "A lot of self-employed households are stunned by how much they can save on the private side."
The firm stresses that the comparison is about more than premium. Private PPO plans often provide nationwide networks and specialist access without referrals, features that many self-employed households value once they see them spelled out.
Health Insurance Now is candid that private plans involve tradeoffs and that some may underwrite for health history. Its agents review those details so buyers understand exactly what a private plan will and will not do.
The firm says the self-employed are its most natural audience here: consultants, tradespeople, and small business owners who lack an employer plan and want quality coverage at a predictable cost.
"Our job is to lay the two options side by side and let the numbers speak," Sechter added. "When households see the real comparison, they make a confident choice."
Because private coverage is available year-round with no open enrollment window, the company notes, households aren't limited to a single sign-up period and can switch when the math favors it.
Health Insurance Now adds that it remains available to clients after enrollment, helping them navigate benefits and resolve issues, support the company sees as central to its role as an advocate.
Households above the subsidy line can call a licensed specialist for a free comparison of health insurance private plans against their Marketplace alternative.
About Health Insurance Now:
Health Insurance Now is a licensed insurance brokerage that has helped individuals and families secure affordable private health coverage for more than 25 years. Comparing 25-plus top carriers, the firm builds custom private PPO plans offering broad doctor access and year-round enrollment, frequently priced below comparable Marketplace options. Learn more at healthinsurancenow.com.
Email: info@healthinsurancenow.com
Media Contact
Name
Health Insurance Now
Contact name
Matthew Sechter
Contact phone
866-243-1130
Contact address
980 N Federal Highway, Ste 308
City
Boca Raton
State
FL
Zip
33432
Country
United States
Url
https://healthinsurancenow.com/
COMTEX_492224163/2888/2026-09-07T12:51:01
