The immersive West Loop experience celebrates holiday traditions, and community while showcasing Lands' End signature winter outerwear, festive family pajamas, holiday home décor and more, open November 6–8.

CHICAGO, Nov. 6, 2026 /PRNewswire/ -- This holiday season, Lands' End is bringing a little extra magic to the Windy City. Taking place November 6–8, The Holiday Tree Farm by Lands' End transforms a warehouse in Chicago's West Loop into an immersive holiday destination, inviting guests to celebrate the season through festive experiences, special programming, exclusive partnerships and the timeless traditions that make the holidays memorable.

The weekend-long activation officially kicked off last night with an exclusive opening celebration attended by NFL star-turned-Wisconsin farmer Joe Thomas, alongside Chicago natives and television personalities Giuliana and Bill Rancic, marking the start of a festive weekend centered on community, connection and holiday tradition.

Rooted in Lands' End's longstanding connection to the Midwest and its Chicago beginnings more than six decades ago, the experience reflects the brand's continued commitment to creating meaningful moments that bring people together. Designed to capture the warmth, nostalgia and excitement of the holiday season, The Holiday Tree Farm invites guests into a festive winter wonderland filled with holiday inspiration, interactive experiences and opportunities to make the season their own.

Throughout the three-day activation, guests can enjoy a series of thoughtfully curated experiences, including personalized Lands' End totes at the brand's signature Trim-the-Tote embroidery station, a Holiday Drink Lodge serving specialty beverages in partnership with La Colombe and a holiday sweater swap in collaboration with ThredUp, where guests can trade in a pre-loved sweater for a Lands' End CashTouch™ sweater. Additional programming includes children's book readings and signings with a local author, appearances by Chicago-based run clubs and other festive surprises.

Beyond the festivities, The Holiday Tree Farm brings Lands' End's holiday assortment to life, showcasing everything from winter-ready outerwear and cozy pajamas for the whole family to festive home décor, and gifting essentials. The experience will also spotlight Lands' End's latest product innovations, including CashTouch™, the brand's exceptionally soft, cashmere-like fabric designed for everyday wear and easy care. Guests can explore the collection and discover pieces designed to carry them through the season and beyond.

"Bringing this experience back to our roots felt like the perfect opportunity to celebrate where we started while showcasing how much Lands' End has evolved. There is something uniquely generational about our brand, and nothing brings families together quite like the holidays. We love our customers, and the opportunity to connect with them in person while welcoming new faces to experience Lands' End and the people behind it, right here in our hometown, was too good to pass up," said Charlie Cole, CEO of Lands' End.

The Holiday Tree Farm by Lands' End will be open to the public November 6–8 in Chicago's West Loop. For those celebrating near or far, Lands' End's shoppable Chicago holiday edit — including outerwear, pajamas, sweaters, home décor and more — are available at Landsend.com and Lands' End stores.

EVENT DETAILS

What: The Holiday Tree Farm by Lands' End
When: November 6–8, 2026
Where: West Loop, Chicago, Illinois

Hours:
Friday, November 6       12 p.m. – 8 p.m.
Saturday, November 7   12 p.m. – 8 p.m.
Sunday, November 8     11 a.m. – 6 p.m.

For more information, visit LandsEnd.com and follow @landsend on social media.

For press inquiries and additional event details, please contact Nora.Hogerty@landsend.com also find additional images linked HERE.

ABOUT LANDS' END

Since 1963, Lands' End has built performance outerwear, timeless clothing, footwear & home goods for the whole family. We design with practical features, understated style, great fit and long-wearing comfort. Just as important as how we make our products is how we treat the people who wear them. Service is at the heart of everything we do, because if our customer isn't satisfied, neither are we.

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SOURCE Lands' End