Vitamin D Testing Market size is set to grow by USD 182.6 million from 2024-2028, Growing awareness of importance of vitamin D to health and immunity to boost the market growth, Technavio

PR Newswire
Tuesday, June 25, 2024 at 9:50pm UTC

Vitamin D Testing Market size is set to grow by USD 182.6 million from 2024-2028, Growing awareness of importance of vitamin D to health and immunity to boost the market growth, Technavio

PR Newswire

NEW YORK, June 25, 2024 /PRNewswire/ -- The global vitamin D testing market  size is estimated to grow by USD 182.6 million from 2024-2028, according to Technavio. The market is estimated to grow at a CAGR of over 4.96% during the forecast period.  

The vitamin D testing market is basking in the sun, fueled by growing awareness of this essential nutrient's role in health. This awareness is particularly strong regarding its importance for immunity and bone health.

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Several factors are driving this sunny outlook:

  • Rising awareness: People are increasingly recognizing the importance of vitamin D for a healthy immune system and strong bones. This is leading to more proactive testing, especially for at-risk groups like the elderly and those with limited sun exposure.
  • Chronic disease connection: Vitamin D deficiency is linked to various chronic diseases, including osteoporosis, autoimmune diseases, and even certain infections. As the prevalence of these conditions rises, so does the demand for testing.
  • Improved testing options: Advancements in testing technology are making vitamin D testing more accessible and affordable. This is leading to wider adoption by both individuals and healthcare providers.

However, some clouds loom on the horizon:

  • Product recalls: Recalls of vitamin D tests, such as the one involving Roche's Elecsys Vitamin D total II, can shake consumer confidence and disrupt market growth.
  • Testing challenges: Ensuring accurate and consistent test results across different labs and methods remains a challenge. Additionally, timely testing and treatment are crucial to avoid complications from deficiencies.
  • Cost and accessibility: For some individuals, the cost of testing or lack of insurance coverage may be a barrier.

Looking ahead, the vitamin D testing market needs to address these challenges to reach its full potential. Standardization of testing protocols and ensuring affordability and accessibility will be key to sustained growth.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

  • Product
    • 25-hydroxyvitamin D Testing
    • 1 25-dihydroxyvitamin D Testing
  • End-user
    • Diagnostic Laboratories
    • Hospitals And Physician Clinics
    • Home Care Settings
  • Geography
    • North America
    • Europe
    • Asia
    • Rest Of World (ROW)

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio's report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio's comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.


Technavio Research
Jesse Maida
Media & Marketing Executive
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UK: +44 203 893 3200

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SOURCE Technavio